What is Bluetooth Marketing?

Bluetooth Proximity Marketing is the means of pushing FREE content to phones or Bluetooth devices within a defined geographical location, called a ‘Campaign Zone’.

70% of the 900 million phones sold each year are Bluetooth enabled creating a huge market for this form of mobile marketing.

Any phone or Bluetooth device (which is discoverable) entering the ‘Campaign Zone’ will receive a request to download media (text, images, animations) plus as a bonus you can send your mobile phone business card with each message. If the request is declined or ignored bluebeams will not re-contact that phone, if the request is accepted the content is downloaded for FREE.

A log of each transaction is reported from the product enabling detailed campaign measurement.

Unlike cellular marketing such as SMS, MMS or WAP, Bluetooth is FREE to deliver and does not require personal information such as a mobile telephone number for the technology to work.