Benefits of Bluetooth Marketing

Given the rapid growth in Mobile Marketing and Bluetooth adoption, Bluetooth Proximity Marketing has many benefits:

It is free for handset owners to receive downloads
It does not require the use of Cell / Mobile networks - thus incurs no transactional costs
It is standards based and legal Click here
It is measurable and can show clear Return on Investment (RoI) for Mobile campaigns
It can be targeted to a specific location, group or event
It is low cost, you only pay a one-off low fee per campaign
It does not capture mobile numbers or access data on handsets thus is secure
It offers opt-in and opt-out of messages as part of the standard